Today’s link roundup: Nielson’s UK search data, Scholarly Search from MS, whois.sc changes name, Orkut big in Brazil, certified email changes tack, Google using what to gauge quality?, Web 2.0: Underpants Gnomes business model
Nielsen’s UK Search Data
“It is important not to forget that Google’s phenomenal success has had implications and benefits for others far beyond Google itself. Take the university sector for example – Google drove over 5.6 million visitors to university websites in January alone, which represented 62% of the entire audience for that sector. This means that only the military sector (63%) owed a greater percentage of its entire audience to Google.”
Report
Article
New Scholarly Search from Microsoft
“Unlike Google Scholar, which crawls the web for academic content, Windows Live Academic Search works closely with publishers and uses structured feeds to build its index. As such, all content accessed through the service comes directly from a trusted source—namely, the publisher of a scholarly journal. The new service addresses two needs of the academic community that have traditionally been under-served, according to Danielle Tiedt, general manager of Windows Live Premium Search. Academic users want tools to help them fine tune search results, and are interested in getting more information on a search result before clicking off to specific article.”
Whois.sc Changes Name To DomainTools.com
“One of ResourceShelf’s favorite WHOIS domain name resources has changed it’s name and has a new look. Result pages are full of data. Also, all of the inexpensive ($15/month) but powerful services like historical WHOIS info (back to 2002) and the Mark Alert domain name tracking service available.”
Orkut explodes in Brazil
“About 11 million of Orkut’s more than 15 million users are registered as living in Brazil — a remarkable figure given that studies have estimated that only about 12 million Brazilians use the Internet from home.”
Certified email not intended to reduce spam after all
“Rather than helping to reduce spam Gingras claimed that the point is to allow users to verify who important messages are really from, like a message from your bank or credit card company. “To suggest that the introduction of CertifiedEmail is going to prevent spammers from sending spam or phishers from trying to phish — we have not said it, nor would any expert say it,” Gingras told DM News. The Goodmail CEO’s statement at the hearing, however, differs from recent remarks by AOL concerning the program’s benefits. “As we get ready to testify at the hearing … we are also working diligently to protect our members’ safety and security by preparing implementation of the anti-spam, anti-phishing CertifiedEmail program,” AOL spokesman Nicholas J. Graham said in a March 30 report on DMNews.com.”
Bill comments: I find this interesting as it indicates to me that perhaps trust is becoming a larger issue than spam. When a big fish like this changes stance so radically, they’ve smelled something in the wind. Or something is broken. Hehe.
Google using traffic analysis and user feedback to gauge quality?
‘I don’t think Google would want to base a ton of the overall relevancy algorithm on site popularity (and clearly they don’t since the top results are not always the most popuar sites), but they can and may use traffic patterns and searcher feedback to filter out junk sites. And it may help certain types of link spam stick out (ie: a site that just picked up 50,000 backlinks but few of them drive any traffic) may be a red flag for spam.”
Web 2.0: Underpants Gnomes Business Models
“Here’s the audio file if you missed the South Park episode that’s from, but basically it’s the following business model:
1. Collect underpants.
2. ????????
3. Profit!
It’s become way too clear now that a lot of new web companies are following this business model, and the majority of them will probably fail at some point. For example:
1. Share photos
2. ??????
3. Profit!”